Podcasting Tips

  • Start with the network you already have in place and build from there.
  • Discuss topics that interest you most even if it’s been done. Just give it your unique twist.
  • Make a schedule and commit to it (daily, weekly, monthly). Be consistent.
  • Ask for what you want. Be bold and ask listeners for their feedback and ratings or donations.
  • Add a few interview-based podcasts. But be sure to prepare your guests by setting expectations about: What’s to be discussed, how much time is needed, and a clear description of your audience.
  • Stick to a checklist of steps to follow before and during each podcast: speak slowly, articulate, don’t talk over guests. etc.
  • Make show notes available in advance to any co-hosts or guests when it makes sense to do so. But don’t practice show discussions otherwise it will not sound authentic to your audience.
  • As you speak, keep a visual of your audience in nind so that you will remain conversational.
  • Use feedback to make improvements. Even negative feedback can usually be used constructively.
  • Have fun.
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Marcia Hylton - Digital Marketing Consultant

National award-winning entrepreneur and Thrive Global contributor, Marcia J. Hylton is a digital marketing consultant who was once sought out for recruitment by Google, Inc.
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Along with her Cornell University digital marketing training and certification, Marcia has over ten years of experience leading corporate digital marketing and another decade of experience running a digital marketing agency.

Marcia trains corporate teams both in the U.S. and internationally. In her training, Marcia shares the how and why of using digital marketing platforms and strategies to attract target audience and improve digital marketing results.

Marcia is also a podcast host and former contributor for a top business program (The Price of Business) syndicated on both CBS and Bloomberg radio.

From 1987 to 1991, Marcia was an active duty member of the United States Air Force. She received an honorable discharge before going on to earn a Bachelor of Science in computer systems engineering. Her minor studies were in user experience and technical writing for digital platforms.

Marcia has served on various business committees including the digital marketing committee for the Houston-area Better Business Bureau from 2012 to 2014. Marcia is a professional member of SHRM, as well as a member of Rotary International and both the McAllen and South Padre Island Chambers of Commerce.

In 2016, Marcia founded Up Your Digital IQ which is based out of the south Texas area (Rio Grande Valley: Brownsville, Harlingen, McAllen, South Padre Island, Port Isabel, Los Fresnos.)
Marcia Hylton - Digital Marketing Consultant
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