• Show customers compassion and that you understand their needs and are available to help. Leave them knowing that you are on their side. Let them know that you understand their struggles. Always show empathy and ask how you can help.
  • Make your email message so precise that it appears as if you are emailing one person. It creates a very personal experience and improves customer perception.
  • Use emotional and powerful words. Sensory and emotional words attract attention and make your subject lines stand out in crowded inboxes.
  • Give people a reward for reading. Make sure people benefit from reading your emails. How? Share a useful tip. Inspire them. Make them feel better.
  • Use your imagination. Treat your customer emails as if you are engaged in a face-to-face conversation. You’d ask questions in that situation, wouldn’t you? Ask questions.
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Marcia Hylton - Digital Marketing Consultant

National award-winning entrepreneur and Thrive Global contributor, Marcia J. Hylton is a digital marketing consultant who was once sought out for recruitment by Google, Inc.
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Along with her Cornell University digital marketing training and certification, Marcia has over ten years of experience leading corporate digital marketing and another decade of experience running a digital marketing agency.

Marcia trains corporate teams both in the U.S. and internationally. In her training, Marcia shares the how and why of using digital marketing platforms and strategies to attract target audience and improve digital marketing results.

Marcia is also a podcast host and former contributor for a top business program (The Price of Business) syndicated on both CBS and Bloomberg radio.

From 1987 to 1991, Marcia was an active duty member of the United States Air Force. She received an honorable discharge before going on to earn a Bachelor of Science in computer systems engineering. Her minor studies were in user experience and technical writing for digital platforms.

Marcia has served on various business committees including the digital marketing committee for the Houston-area Better Business Bureau from 2012 to 2014. Marcia is a professional member of SHRM, as well as a member of Rotary International and both the McAllen and South Padre Island Chambers of Commerce.

In 2016, Marcia founded Up Your Digital IQ which is based out of the south Texas area (Rio Grande Valley: Brownsville, Harlingen, McAllen, South Padre Island, Port Isabel, Los Fresnos.)
Marcia Hylton - Digital Marketing Consultant
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