Email Marketing Strategy as a Digital Marketing Tool

Consulting theme is an invaluable partner. Our teams have collaborated to support the growing field of practitioners using collective impact.

Marcia’s emphasis was on developing content planning for the future while making immediate tweaks to what was already in place. This took some of the pressure off our shoulders and made the task at hand seem far less daunting. In fact, we have already made changes to our social media strategies based on Marcia’s recommended best practices.

Marcia is always the business consulting professional you want on your team. She understands behavior styles and knows how to put everyone at ease the moment she enters the room. She communicates in a style that makes the digital world and social media platforms very understandable for all our partner employees. She has excellent listening skills and works hard to collect information from the right people and insists on developing custom reports and charts to give her best presentation.

I was working on a project with then NBA Cleveland Cavalier basketball player Daniel Gibson and his dad Byron Gibson (also a former professional basketball player.) The Gibsons were launching and leading a basketball coaching program for Houston-area youth. It was during that time I hired Marcia Hylton as our digital marketing consultant to help us achieve our goals of having a strong digital presence to promote the new program and attract the young men who were a good fit for the program. We met several times over a period of several months and listened as Ms. Hylton presented to us about the best ways to achieve our goals.