Email Marketing Strategy as a Digital Marketing Tool

Email Marketing StrategiesEmail marketing is still one of the most effective tools in your toolbox of digital marketing strategies. Here's a minute-long video clip discussing email marketing best practices (A/B testing).

About Marcia

A Cornell University-trained and certified digital marketing consultant who was once sought out for recruitment by Google.

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Marcia’s emphasis was on developing content planning for the future while making immediate tweaks to what was already in place. This took some of the pressure off our shoulders and made the task at hand seem far less daunting. In fact, we have already made changes to our social media strategies based on Marcia’s recommended best practices.

John M. Cruise
Owner, Phil and Derek’s Restaurant (Houston, Texas)

Marcia is always the business consulting professional you want on your team. She understands behavior styles and knows how to put everyone at ease the moment she enters the room. She communicates in a style that makes the digital world and social media platforms very understandable for all our partner employees. She has excellent listening skills and works hard to collect information from the right people and insists on developing custom reports and charts to give her best presentation.

Bertrand McHenry
CoFounder and CEO, Vinyl Draught Radio (Houston, Texas)

I was working on a project with then NBA Cleveland Cavalier basketball player Daniel Gibson and his dad Byron Gibson (also a former professional basketball player.) The Gibsons were launching and leading a basketball coaching program for Houston-area youth. It was during that time I hired Marcia Hylton as our digital marketing consultant to help us achieve our goals of having a strong digital presence to promote the new program and attract the young men who were a good fit for the program. We met several times over a period of several months and listened as Ms. Hylton presented to us about the best ways to achieve our goals.

Theo Franklin
CPCU, CLU, ChFC, CASL, AIC, LPCS, State Farm Insurance (Houston, Texas)

Marcia is a very knowledgeable digital marketing professional who knows how to provide information in easily understood terms. As a consultant, not only did Marcia provide her expert recommendations, she also provided documentation and appended custom reporting that we could use for future analysis and planning. These were steps above and beyond what we agreed to and what was we expected. The information she presented to us included immediate, high-impact action items and future steps that we could take as part of a more long-term plan.

Reggie Destin
Division Director, Talent Acquisition, HCA -- Gulf Coast Division (Houston, Texas)

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