1. Add your website to Google’s search index
It’s an important step, but many entrepreneurs are unaware that Google and other search engines haven’t indexed their sites. Besides the Deep Web, some websites are excluded from search indexing for a variety of reasons including the website’s low quality or illegal content or its poor programming. No matter the cause, it’s crucial that business owners confirm that their sites are listed. Use Google’s Search Console tool to add your website to Google’s search index.
2. Know the best keywords to your websites search rank
Site owners also need to optimize their website to improve search rankings. Know what keywords bring up your site and how high of a ranking it receives. It’s not enough that your company’s name brings up your website – that’s a given if your site is indexed. A potential new customer will input their choice of keywords to search for the types of products and services you offer. How does that person find your business among an index of millions of other similar companies? What keywords would these customers use? Does your website show up in those keyword search results? Use Google’s Keyword Planner tool to select the best keywords for your site.
3. Make sure your website shows up on time
A site that is too slow to load is guaranteed to lose a large number of potential customers – which amounts to lost dollars. There are many reasons for slow-loading websites, and some are within your control. Using Google’s PageSpeed Insights tool to see how Google rates your site’s efficiency will give you valuable feedback including recommended changes to make to your website.
4. Make sure your website is mobile -friendly
Consumers are now in the habit of using their mobile devices to do everything from a quick internet search to make massive purchases. Why? They want fast, and they want easy, and mobile devices deliver this. If your website missed the mark on being mobile-friendly, it could equal countless lost opportunities to make a sale. Use Google’s Mobile-Friendly Test tool to see how Google ranks your site’s mobile friendliness and have a starting point for addressing any issues.
5. Offer opt-in opportunities and follow through
Establishing a trusting relationship with potential customers increases your sales opportunities by 60%. One way to kick off this relationship is to offer your site visitors a chance to opt into your newsletter by providing them something relevant that adds value and addresses at least one of their pain points. You could then automate personalized, weekly communications that continue to show potential customers that you get them and understand their needs. Get started by analyzing a list of email marketing tools, then select the one that’s best suited to your business needs.
6. Make your website appealing to your target audience
User experience (UX) is an essential component in getting customers to stay, getting them to trust your site, and enticing them to make a purchase. It addresses everything the user sees and feels. UX includes the placement of content, colors used for text and images, the essence of your website (does it look professional and trustworthy), and more. It’s always a good idea to test your website’s user experience ranking based on industry standards and best practices – UX Check is a great tool to help you get this done.
7. Know what pages are working for you and which need more work
Not all visitors enter through your website’s front door. On average, approximately 33% of site visitors come to a site by way of the home page. Moreover, some pages are so unappealing or poorly structured that they drive away potential customers. Use Google’s Analytics tool to learn if you are attracting the right audience and see data about the sources that are delivering customers, what pages they find appealing and where you are losing them.
There’re no perfect websites and websites are never really finished. However, keeping on top of these recommendations can position your business above your competitions. So, while you’re busy managing the day-to-day priorities of their companies, your website can better serve your business. Also, you’ll have data from each tool to help you plan and continue making improvements.
Each year, the number of internet users making online purchases grows exponentially. Correctly implementing these recommendations can leave you with a more robust digital marketing platform and make a positive impact on your company’s bottom line.