Two smart ways to boost SEO
Here are two smart ways to improve search rankings. One is a quick fix that will amaze you! These are two things Google has recently started to consider in their search engine optimization (SEO) calculations to determine how to rank your website:
- Mobile friendliness (added to Google search algorithm in 2015)
- Site security (added to Google search algorithm in 2016)
So a site that easily translates well on mobile platforms (smartphones and tablets) will receive a better grade than one that does not. Moreover, a site that has an SSL certificate (starts with https:// and provides data encryption) will be ranked higher than one that does not.
More smart ways to improve search rankings
This video discusses six ways to improve your site’s search results.
There are at least a hundred considerations that factor into Google’s search algorithm, but these are points to consider as you are building out your website. Drop a comment below or send me a private message. I’d be happy to hear from you.
Along with her Cornell University digital marketing training and certification, Marcia has over ten years of experience leading corporate digital marketing and another decade of experience running a digital marketing agency.
Marcia trains corporate teams both in the U.S. and internationally. In her training, Marcia shares the how and why of using digital marketing platforms and strategies to attract target audience and improve digital marketing results.
Marcia is also a podcast host and former contributor for a top business program (The Price of Business) syndicated on both CBS and Bloomberg radio.
From 1987 to 1991, Marcia was an active duty member of the United States Air Force. She received an honorable discharge before going on to earn a Bachelor of Science in computer systems engineering. Her minor studies were in user experience and technical writing for digital platforms.
Marcia has served on various business committees including the digital marketing committee for the Houston-area Better Business Bureau from 2012 to 2014. Marcia is a professional member of SHRM, as well as a member of Rotary International and both the McAllen and South Padre Island Chambers of Commerce.
In 2016, Marcia founded Up Your Digital IQ which is based out of the south Texas area (Rio Grande Valley: Brownsville, Harlingen, McAllen, South Padre Island, Port Isabel, Los Fresnos.)